Marketing is a discipline...a management process that powers your business.
· It identifies, anticipates, interprets, and satisfies customer needs, and may even help you exceed expectations.
· It utilizes customer research to help you effectively target your customers.
· It examines the social, cultural, psychological, and personal profile of potential customers.
· Marketing’s core is strategic planning based on that careful research.
· It evaluates your competition and proposes how you need to position your products or services in a way that differentiates their benefits from others.
· Marketing is absolutely key to the management of existing products and the development of new ones.
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· It involves concept, design, testing, pricing, and product launch.
· It addresses effective and timely distribution.
· It allows you to persuasively and compellingly communicate with your customers and prospects.
· It provides the essential systems by which to manage change in an ever-changing world market.
· Marketing’s effective implementation is based on strategies that take into account cultural, technological, social, political, and economic trends.
· Marketing enables you to get the right product or service to the right customer at the right price, in the right place, at the right time.
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