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BUSINESS CHECKLIST
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WOULD YOU LIKE TO...
· Relieve yourself of the responsibility of handling all the marketing yourself?
· Plan more strategically?
· Launch creative and effective campaigns on a limited budget?
· Develop more powerful product communications?
· Create a web presence so people can find you more easily and broadly?
· Enhance your existing website to maximize its effectiveness, success, and findability?
· Build credibility and name recognition?
· Identify new target markets?
· More dynamically reach your current markets?
· Develop and market your products and services with minimal environmental impact (engage in "Green Marketing")?
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· Expand your revenue base?
· Know what your competitors are up to?
· Understand why they are doing a better job of reaching your prospective customers than you are?
· Diversify your product line?
· Launch a new product or service?
· Take customer acquisition and retention to the next level?
If you want to achieve 5 or more of these business goals, then it's time to collaborate in a "power team" with a seasoned and dedicated marketing professional. I'm here to help.
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COMPELLING BUSINESS REASONS TO HAVE A WEBSITE
Some people believe that a website is little more than an extension of their business card or like a vanity license plate for their car. Consider these points —
· Your website is a place to go where people can learn about you; it is comforting and reassuring, giving others the sense that you have a solid commitment to your business
· Enable your brand, message or products to be accessible 24x7 — if a reply is required and you respond the next business day, people still have the satisfaction of contacting you at THEIR convenience, often after hours
· Significantly expand your product selling area and overall “findability”
· Improve your professional image and compete with larger, long-term companies on an even playing field
· Elevate your business to a whole new level of credibility, brand awareness, and success
· Use your website as a relationship builder and customer pre-qualifier: If your website genuinely reflects what you and your business are all about, it will go a long way to building trust in the minds of your prospects and to helping bring in "best fit" customers
· It is by nature organic, and as such can evolve and grow as your business does
· Use it as a tool to maximize your level of Customer Service (for FAQs, improved technical support, information downloads, immediate customer feedback, etc.)
· By carefully analyzing visitor usage stats, you’ll acquire valuable Marketing research data that will empower you to enhance both your website and your products or services
· Better serve your clients by having password-protected areas of your website for confidential documents and transactions...more time-efficient for both clients and you
· Build a customer database online with direct response devices and special offers
· Significantly reduce your overhead by opening an online store rather than a brick and mortar one
· Save on staff hours and money by selling products without your direct involvement via E-Commerce
· Increase sales and optimize cash flow by accepting credit cards online, even for services
· Make coupons available to customers without incurring printing expenses
· Dramatically lower your advertising, marketing and overall printing costs, AND be good to the environment (the more we can shift to a paperless way of communicating, the better)
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