Marketing is a discipline...a management process that powers your
· It identifies, anticipates, interprets, and satisfies customer needs, and may even help you
· It utilizes customer research to help you effectively target your customers.
· It examines the social, cultural, psychological, and personal profile of potential customers.
Marketing’s core is strategic planning based on that careful research.
· It evaluates your competition
and proposes how you need to position your products or services in a way that differentiates their benefits from others.
· Marketing is absolutely key to the management of existing products and the development of new ones.
· It involves concept, design, testing, pricing, and product launch.
· It addresses effective and timely distribution.
It allows you to persuasively and compellingly communicate with your customers and prospects.
· It provides
the essential systems by which to manage change in an ever-changing world market.
· Marketing’s effective
implementation is based on strategies that take into account cultural, technological, social, political, and economic trends.
· Marketing enables you to get the right product or service to the right customer at the right price, in
the right place, at the right time.
A CONSUMER TREND ALERT FROM N.A.S.E., January 2006
· Women (moms) are responsible for 85% of consumer spending
· Women make 70% of
all travel decisions
· Women complete 57% of electronics purchases
· Women buy 65% of all new automobiles
THE ART OF COMMUNICATION & RELATIONSHIP BUILDING
Here is the link to a fascinating
"Communication Skills Test" from Psychology Today magazine
DID YOU KNOW
THESE FACTS ABOUT CONSUMERS?
· 64% are concerned about the methods and motives of
marketers and advertisers
· 61% say marketers and advertisers don't treat consumers with respect
[Source: Yankelovich Partners as
ENTREPRENEUR magazine, 8/2004 issue, page 31]